Founder. Coach. Speaker.
Neil
Metzler
I build attention intelligence for the sports industry at MIRATA, and coach senior tech professionals through their next move.
Right now
01
10 years
Amazon and AWS
02
TEDx speaker
TEDxESMT Berlin
03
Harvard Business School and MIT
Seminar host
04
85+ senior professionals
Coached
05
MIRATA
Founder, formerly Omnisent Sports
01
Inspiration
02
Creativity
03
Innovation
04
Global community
What I am building
MIRATA
Attention intelligence for the sports industry. Formerly Omnisent Sports.
MIRATA makes attention and emotion actionable for the sports industry: attention intelligence and social capital scores that tell marketers which athletes and moments actually move people.
Three revolutions
I saw three revolutions from the inside at Amazon. The e-commerce revolution, expanding Amazon.de and Amazon.co.uk's top seller brands to the US. The data revolution in ad tech, building trend detection on petabyte-scale clickstream data alongside data scientists. The AI revolution at AWS, watching startups bring disruptive solutions into traditional industries. MIRATA is what I built at the intersection of the three, pointed at sports.
- Category
- Attention intelligence
- Market
- Sports
- Founded
- 2022, incorporated 2025
- Writing
- Substack essays
Coaching
Career and leadership coaching for senior tech professionals
Through Cloud Champions Coaching I have worked with more than 85 senior technology professionals as they moved into and up at companies like Amazon, Microsoft, Adobe, Snowflake and Nasdaq, on interview strategy, promotion cases, leadership presence, and the decisions in between.
Companies they moved into and up at
- Amazon
- Microsoft
- Adobe
- Snowflake
- Nasdaq
Podcast
Your Next Big Thing
Inspiring stories of senior professionals making big changes to find more satisfaction from work and happiness from life.
Latest episode
Conversations with senior professionals who made the move.
For founders: 1:1 office hours with 10+ AI founders through the Aethos AI incubator in Berlin, with the Cambridge Innovation Center and Venture Cafe, plus an angel check of my own, so I have sat on both sides of the table.
The method
Five pillars, one bridge to the next role
- Novel ProjectCreate a Novel Project to deliver relevant, measurable results and demonstrate skills you will need in your new role.
- Effective TrainingInvest in effective training so you can deliver your project and close any gaps on your bridge plan.
- Powerful CertificationAchieve the number one certification for your target role before your first day on the job.
- Marquee EventsAttend the number one event for your target industry, and connect with the people and ideas relevant for your next big thing.
- Well-placed MentorDevelop a monthly mentoring cadence with a well-placed mentor close to the decision point for your next big thing.
Speaking
Talks and workshops
- SeminarHarvard Business School and MITSeminar on career pathing in art, tech, and media.
- TalkTEDxESMT Berlin5 secrets to career resilience, a talk on staying steady while everything around you changes.
- WorkshopsAmazonPaid career-development workshops across multiple Amazon organizations.
The feedback post-event has been exceptional. Your presentation made a huge impact on those attending. Thank you for being an amazing speaker!
Off the clock
Away from work I play bass in SeaSeaSea, a grunge band drawing on my Seattle roots.
Endnote: louder than the day job.
